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Play Direct UK.com has launched the Imagination Playground breakthrough play concept into Great Britain.
Created by internationally-acclaimed architect David Rockwell, Imagination Playground is designed to encourage child-directed, unstructured free play, essential for childhood development.
Launched in the US in 2007 following five years of extensive research on play and playgrounds, it's a collection of shapes and diverse parts suitable for use in a variety of indoor and outdoor settings and offers a cost-effective means of providing children with the opportunity to engage in open-ended, free play.
A single set - suitable for up to 20 children - includes two moveable storage carts, 75 blue foam blocks and parts in 15 different shapes, 15 foam noodles, five foam balls, assorted fabric pieces and a play guide.
The New York-based Rockwell Group is an award-winning, cross-disciplinary architecture and design firm specialising in cultural, hospitality, retail, product and set design.
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Strong growth
The explosion in consumer demand for strength training is driving a raft of innovative new launches from equipment suppliers, as Steph Eaves report
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Core Health & Fitness
Founded in 2010, Core Health & Fitness
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