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31 Oct 2017
IAAPA PREVIEW: IPlayCo to announce new IP acquisition
Supplier: iPlayCo
More iPlayCo details |
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IPlayCo has acquired the IP for Play Mart in Europe
photo: Shutterstock
At this year’s IAAPA Attractions Expo, International Play Company (IPlayCo) will announce that it has acquired the intellectual property rights to the Play Mart brand in Europe.
This gives the company the ability to increase its market by adding Play Mart’s complementary designs to offer and allow the company’s operations to function on a regional basis, with the North American, Asia-Pacific and EMEA teams supplying customers across continents.
Visit IPlayCo at booth #4837
The 2017 edition of the IAAPA Attractions Expo is promising to be better than ever, with the global organisation set to celebrate its 100th year in 2018.
The expo is the largest conference and trade show for the $39bn attractions industry. Alongside its vast show floor, IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.
The conference takes place from 13 to 17 November and the trade show from 14 to 17 November at the Orange County Convention Center in Orlando, Florida. Buyers and decision makers from the world of theme parks, waterparks, FECs, zoos and aquariums, and museums attend the show.
IAAPA 2017 expects to welcome 32,000 attendees and more than 1,100 exhibitors across the 560,000sq ft of trade show floor.
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