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Zoom Media, provider of gym TV, has renewed its media and advertising contracts with four of the UK’s biggest health and fitness brands.
The long-term exclusive contract renewals are with Everyone Active, Kinetica, Harpers and De Vere Village Hotels.
Zoom will operate a white labelled, bespoke digital audio video media network across the 180 fitness and health centres these health brands operate between them.
This ultimately provides national brand owners with the opportunity to advertise to 14.2 million gym goers.
The network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers.
Zoom will be upgrading and installing its suite of high definition media products including digital signage and overhead entertainment, customised music TV programming and communication functions which enable health club members to engage and make choices about their gym experience.
Zoom will continue to handle all digital advertising opportunities on behalf of the leisure groups through both its national and regional sales teams.
These sales teams can now offer their brand partners high impact advertising opportunities through over 4,000 screens in 700 locations.
To optimise reach and opportunities to view, Zooms’ screens are placed in the areas of highest dwell time within the health clubs owned by network members which also include Virgin Active, Fitness First and David Lloyd.
The renewed contracts strengthen Zoom’s position with an extensive geographical reach for implementing major national multi-media campaigns, with the ability to blend digital advertising with ambient advertising and experiential activity.
Zoom advertisers include BMW, O2, Adidas, Marks & Spencer and Colgate, along with other brands in the holiday, music and film sectors.
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